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The analysis showed that entrepreneurs are interested in topics related to how to grow their business sales, financing advice, social networks and cybersecurity. Those who visit the web in search of advice are mostly women.


La Comunidad Empresas Entel (in English Business Community Entel) is a platform developed by the technology and telecommunications company to support small, medium and large companies in our country, with relevant content for all businesses. And on this SME’s Day, a radiography was prepared on the topics that generate more interest in this ecosystem of entrepreneurs that already has more than 800 thousand users.


There is no doubt that technology in business is a very important topic, but so are issues such as tax payment, data protection law, financing, social networks and cybersecurity, to mention just a few. In spite of the diverse areas and sectors represented by the platform’s users, the contents with the highest number of visits are related to topics that cut across all businesses. If measured in terms of visits to each of the contents published in Comunidad Empresas, the most requested in recent months is the article: ‘‘Difference between a first and second category taxpayer’’, followed in second place by the article: ‘‘Explanatory on the Data protection Law’’, and then in third place, the article: “10 financing and consulting options for your business”. Other contents highly reviewed by the platform users are related to marketing topics and market trends.


The use of these contents can also be measured by access through Google and, according to the search and monitoring tool Google Analytics, the most searched for on the platform was: ‘‘Social Media Template’’ , la cual sirve para mantener el orden de publicaciones de un negociowhich serves to maintain the order of publications of a business. In second place, the article. ‘‘‘‘10 examples of technological innovation of the past, present and future’’,which talks about the transformation in technological innovation in business, appears as the most searched article. Finally, and with more than 24 thousand visits, the article ‘‘7 tips to achieve an efficient resource management’’, stands out, being very useful to correctly plan the available resources of the company and reduce the initial inconveniences.


“Through our platform, Entel Empresas has the ability to provide a unique online experience in Latin America, while delivering practical and quality content, and a wide range of products designed to carry out an effective digitization of business processes” , says Tristan Riquelme, Marketing Manager of Entel Empresas.


Comunidad Empresas training courses


The Comunidad Empresas training courses offer entrepreneurs the opportunity to learn and be certified free of charge with courses and content on fundamental topics for the success of any business. This platform has already trained more than 1,300 people to date, who have been able to work on their learning through 11 courses, which address topics such as internet sales, business finances, teleworking and digital marketing, all this through monthly webinars, ebooks, infographics and articles.

Business Community demographics


So far this year, the Comunidad Empresas has reached more than 800 thousand visits with connections not only from Chile, but also from Mexico, Peru, Colombia, United States, Argentina, Ecuador, Spain and Venezuela.


In Chile, visits to the community’s website are concentrated in the Metropolitan, Biobío, Valparaíso, Antofagasta and Araucanía regions.


Regarding the profile of the entrepreneurs who visit it, according to Entel’s analysis, 56.6% are women and the age of the users is mainly between 25 and 34 years old, followed by young people between 18 and 24 years old.




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X-Ray: What are the most interesting topics for SMEs in 2023

27 Jun, 2023

The analysis showed that entrepreneurs are interested in topics related to how to grow their business sales, financing advice, social networks and cybersecurity. Those who visit the web in search of advice are mostly women.


La Comunidad Empresas Entel (in English Business Community Entel) is a platform developed by the technology and telecommunications company to support small, medium and large companies in our country, with relevant content for all businesses. And on this SME’s Day, a radiography was prepared on the topics that generate more interest in this ecosystem of entrepreneurs that already has more than 800 thousand users.


There is no doubt that technology in business is a very important topic, but so are issues such as tax payment, data protection law, financing, social networks and cybersecurity, to mention just a few. In spite of the diverse areas and sectors represented by the platform’s users, the contents with the highest number of visits are related to topics that cut across all businesses. If measured in terms of visits to each of the contents published in Comunidad Empresas, the most requested in recent months is the article: ‘‘Difference between a first and second category taxpayer’’, followed in second place by the article: ‘‘Explanatory on the Data protection Law’’, and then in third place, the article: “10 financing and consulting options for your business”. Other contents highly reviewed by the platform users are related to marketing topics and market trends.


The use of these contents can also be measured by access through Google and, according to the search and monitoring tool Google Analytics, the most searched for on the platform was: ‘‘Social Media Template’’ , la cual sirve para mantener el orden de publicaciones de un negociowhich serves to maintain the order of publications of a business. In second place, the article. ‘‘‘‘10 examples of technological innovation of the past, present and future’’,which talks about the transformation in technological innovation in business, appears as the most searched article. Finally, and with more than 24 thousand visits, the article ‘‘7 tips to achieve an efficient resource management’’, stands out, being very useful to correctly plan the available resources of the company and reduce the initial inconveniences.


“Through our platform, Entel Empresas has the ability to provide a unique online experience in Latin America, while delivering practical and quality content, and a wide range of products designed to carry out an effective digitization of business processes” , says Tristan Riquelme, Marketing Manager of Entel Empresas.


Comunidad Empresas training courses


The Comunidad Empresas training courses offer entrepreneurs the opportunity to learn and be certified free of charge with courses and content on fundamental topics for the success of any business. This platform has already trained more than 1,300 people to date, who have been able to work on their learning through 11 courses, which address topics such as internet sales, business finances, teleworking and digital marketing, all this through monthly webinars, ebooks, infographics and articles.

Business Community demographics


So far this year, the Comunidad Empresas has reached more than 800 thousand visits with connections not only from Chile, but also from Mexico, Peru, Colombia, United States, Argentina, Ecuador, Spain and Venezuela.


In Chile, visits to the community’s website are concentrated in the Metropolitan, Biobío, Valparaíso, Antofagasta and Araucanía regions.


Regarding the profile of the entrepreneurs who visit it, according to Entel’s analysis, 56.6% are women and the age of the users is mainly between 25 and 34 years old, followed by young people between 18 and 24 years old.




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The analysis showed that entrepreneurs are interested in topics related to how to grow their business sales, financing advice, social networks and cybersecurity. Those who visit the web in search of advice are mostly women.


La Comunidad Empresas Entel (in English Business Community Entel) is a platform developed by the technology and telecommunications company to support small, medium and large companies in our country, with relevant content for all businesses. And on this SME’s Day, a radiography was prepared on the topics that generate more interest in this ecosystem of entrepreneurs that already has more than 800 thousand users.


There is no doubt that technology in business is a very important topic, but so are issues such as tax payment, data protection law, financing, social networks and cybersecurity, to mention just a few. In spite of the diverse areas and sectors represented by the platform’s users, the contents with the highest number of visits are related to topics that cut across all businesses. If measured in terms of visits to each of the contents published in Comunidad Empresas, the most requested in recent months is the article: ‘‘Difference between a first and second category taxpayer’’, followed in second place by the article: ‘‘Explanatory on the Data protection Law’’, and then in third place, the article: “10 financing and consulting options for your business”. Other contents highly reviewed by the platform users are related to marketing topics and market trends.


The use of these contents can also be measured by access through Google and, according to the search and monitoring tool Google Analytics, the most searched for on the platform was: ‘‘Social Media Template’’ , la cual sirve para mantener el orden de publicaciones de un negociowhich serves to maintain the order of publications of a business. In second place, the article. ‘‘‘‘10 examples of technological innovation of the past, present and future’’,which talks about the transformation in technological innovation in business, appears as the most searched article. Finally, and with more than 24 thousand visits, the article ‘‘7 tips to achieve an efficient resource management’’, stands out, being very useful to correctly plan the available resources of the company and reduce the initial inconveniences.


“Through our platform, Entel Empresas has the ability to provide a unique online experience in Latin America, while delivering practical and quality content, and a wide range of products designed to carry out an effective digitization of business processes” , says Tristan Riquelme, Marketing Manager of Entel Empresas.


Comunidad Empresas training courses


The Comunidad Empresas training courses offer entrepreneurs the opportunity to learn and be certified free of charge with courses and content on fundamental topics for the success of any business. This platform has already trained more than 1,300 people to date, who have been able to work on their learning through 11 courses, which address topics such as internet sales, business finances, teleworking and digital marketing, all this through monthly webinars, ebooks, infographics and articles.

Business Community demographics


So far this year, the Comunidad Empresas has reached more than 800 thousand visits with connections not only from Chile, but also from Mexico, Peru, Colombia, United States, Argentina, Ecuador, Spain and Venezuela.


In Chile, visits to the community’s website are concentrated in the Metropolitan, Biobío, Valparaíso, Antofagasta and Araucanía regions.


Regarding the profile of the entrepreneurs who visit it, according to Entel’s analysis, 56.6% are women and the age of the users is mainly between 25 and 34 years old, followed by young people between 18 and 24 years old.




Descargar