It is no secret that Chileans like to be connected to social networks. What is striking, however, is the need of many to be connected at all times, in all places and in the most unusual situations.
This was the subject of a study carried out by GfK Adimark in collaboration with Entel, which collected national data on nomophobia: the addiction to being constantly connected by mobile phone that interferes with everyday situations.
The study shows that the mobile phone is a priority for Chileans. Sixty-four per cent of respondents said that the smartphone is more important than the computer and television, and it is women who prioritize it most, with 76 per cent of responses, compared to 53 per cent of men. More than half of the total sample prefer to keep their keys at home rather than their mobile phone, and if it is left at home, almost 60% would go back to get it.
We also asked in which situation it is more important to forget your mobile phone: at a social gathering or at a work/study meeting. Apparently, Chileans find it more unbearable to be without a mobile phone at social gatherings than at work or academic meetings, especially for women, with 60% leaning towards this answer.
Katherine Martorell, Director of Sustainability and Communities at Entel, said: “For us, as a telecommunications company, it is important that people are better connected, and that means not being disconnected from their environment. This is why it is important to promote the responsible use of mobile phones and make them a tool to improve our quality of life.”
One of the questions asked was whether they had ever been asked to put down their mobile phone in the presence of other people: 56% said they had. Once again, women were the most likely to be reprimanded.
Catalina Correia, communications director at GfK Adimark, said: “We see that in most of the questions in the study, women appear to be much more dependent on their mobile phones. This may be due to the fact that women are generally more communicative and it is important for us to keep in touch on a daily basis with all the micro-communities or micro-environments that are part of our lives: our partner, our children, our children’s school parents, extended family, people at the office, friends in our lives, to name but a few. But the data is an important wake-up call. We need to ask ourselves if it makes sense to be so concerned about maintaining contact or connection with the person behind the phone at the expense of the people we are face to face with. We believe the answer is no.”
“Glued” to the mobile phone
One of the most curious findings is that Chileans have a high tendency to use their mobile phones in all aspects of daily life, from bed to bathroom.
Thirty-nine per cent of Chileans have been warned by their partners not to use their mobile phones, and men are the most likely to have been warned. In terms of places, 69% of Chileans use their mobile phones in the bathroom on a daily basis, while 42% do so while eating. 39% are not afraid to use it to check Facebook messages, Whatsapp or SMS during a mass or funeral, and “only” 22% use it during a medical or psychological appointment.
Another striking data point is that almost 90% of Chileans use their mobile phones in bed before going to sleep, and 76% before getting up in the morning. An addiction that also affects intimate situations, as 45% of Chileans check their phones after sex to see if they have received any messages.
Nomophobia can also ruin our professional future: 34% of respondents say they regularly use the phone in work meetings or in the classroom, a figure that rises to 49% if it is done occasionally. And in extreme cases, 7% say they have used it during a job interview, with men more likely to engage in this practice.
Methodology of the study
To carry out this research, 497 people were interviewed online during the month of January: men and women aged between 15 and 45, from all economic backgrounds, living in Santiago and owning a smartphone. The sample is representative of an estimated 56% of the national population.
Forty-eight per cent were male and 52 per cent were female. The ABC1 socio-economic sector was represented by 17%, the C2 sector by 29%, the C3 sector by 29% and the D sector by 25%. Thirty-five per cent of the participants were aged between 15 and 24 years, 34% between 25 and 34 years and 30% between 35 and 45 years.
Download26 Ene, 2016
It is no secret that Chileans like to be connected to social networks. What is striking, however, is the need of many to be connected at all times, in all places and in the most unusual situations.
This was the subject of a study carried out by GfK Adimark in collaboration with Entel, which collected national data on nomophobia: the addiction to being constantly connected by mobile phone that interferes with everyday situations.
The study shows that the mobile phone is a priority for Chileans. Sixty-four per cent of respondents said that the smartphone is more important than the computer and television, and it is women who prioritize it most, with 76 per cent of responses, compared to 53 per cent of men. More than half of the total sample prefer to keep their keys at home rather than their mobile phone, and if it is left at home, almost 60% would go back to get it.
We also asked in which situation it is more important to forget your mobile phone: at a social gathering or at a work/study meeting. Apparently, Chileans find it more unbearable to be without a mobile phone at social gatherings than at work or academic meetings, especially for women, with 60% leaning towards this answer.
Katherine Martorell, Director of Sustainability and Communities at Entel, said: “For us, as a telecommunications company, it is important that people are better connected, and that means not being disconnected from their environment. This is why it is important to promote the responsible use of mobile phones and make them a tool to improve our quality of life.”
One of the questions asked was whether they had ever been asked to put down their mobile phone in the presence of other people: 56% said they had. Once again, women were the most likely to be reprimanded.
Catalina Correia, communications director at GfK Adimark, said: “We see that in most of the questions in the study, women appear to be much more dependent on their mobile phones. This may be due to the fact that women are generally more communicative and it is important for us to keep in touch on a daily basis with all the micro-communities or micro-environments that are part of our lives: our partner, our children, our children’s school parents, extended family, people at the office, friends in our lives, to name but a few. But the data is an important wake-up call. We need to ask ourselves if it makes sense to be so concerned about maintaining contact or connection with the person behind the phone at the expense of the people we are face to face with. We believe the answer is no.”
“Glued” to the mobile phone
One of the most curious findings is that Chileans have a high tendency to use their mobile phones in all aspects of daily life, from bed to bathroom.
Thirty-nine per cent of Chileans have been warned by their partners not to use their mobile phones, and men are the most likely to have been warned. In terms of places, 69% of Chileans use their mobile phones in the bathroom on a daily basis, while 42% do so while eating. 39% are not afraid to use it to check Facebook messages, Whatsapp or SMS during a mass or funeral, and “only” 22% use it during a medical or psychological appointment.
Another striking data point is that almost 90% of Chileans use their mobile phones in bed before going to sleep, and 76% before getting up in the morning. An addiction that also affects intimate situations, as 45% of Chileans check their phones after sex to see if they have received any messages.
Nomophobia can also ruin our professional future: 34% of respondents say they regularly use the phone in work meetings or in the classroom, a figure that rises to 49% if it is done occasionally. And in extreme cases, 7% say they have used it during a job interview, with men more likely to engage in this practice.
Methodology of the study
To carry out this research, 497 people were interviewed online during the month of January: men and women aged between 15 and 45, from all economic backgrounds, living in Santiago and owning a smartphone. The sample is representative of an estimated 56% of the national population.
Forty-eight per cent were male and 52 per cent were female. The ABC1 socio-economic sector was represented by 17%, the C2 sector by 29%, the C3 sector by 29% and the D sector by 25%. Thirty-five per cent of the participants were aged between 15 and 24 years, 34% between 25 and 34 years and 30% between 35 and 45 years.
DownloadIt is no secret that Chileans like to be connected to social networks. What is striking, however, is the need of many to be connected at all times, in all places and in the most unusual situations.
This was the subject of a study carried out by GfK Adimark in collaboration with Entel, which collected national data on nomophobia: the addiction to being constantly connected by mobile phone that interferes with everyday situations.
The study shows that the mobile phone is a priority for Chileans. Sixty-four per cent of respondents said that the smartphone is more important than the computer and television, and it is women who prioritize it most, with 76 per cent of responses, compared to 53 per cent of men. More than half of the total sample prefer to keep their keys at home rather than their mobile phone, and if it is left at home, almost 60% would go back to get it.
We also asked in which situation it is more important to forget your mobile phone: at a social gathering or at a work/study meeting. Apparently, Chileans find it more unbearable to be without a mobile phone at social gatherings than at work or academic meetings, especially for women, with 60% leaning towards this answer.
Katherine Martorell, Director of Sustainability and Communities at Entel, said: “For us, as a telecommunications company, it is important that people are better connected, and that means not being disconnected from their environment. This is why it is important to promote the responsible use of mobile phones and make them a tool to improve our quality of life.”
One of the questions asked was whether they had ever been asked to put down their mobile phone in the presence of other people: 56% said they had. Once again, women were the most likely to be reprimanded.
Catalina Correia, communications director at GfK Adimark, said: “We see that in most of the questions in the study, women appear to be much more dependent on their mobile phones. This may be due to the fact that women are generally more communicative and it is important for us to keep in touch on a daily basis with all the micro-communities or micro-environments that are part of our lives: our partner, our children, our children’s school parents, extended family, people at the office, friends in our lives, to name but a few. But the data is an important wake-up call. We need to ask ourselves if it makes sense to be so concerned about maintaining contact or connection with the person behind the phone at the expense of the people we are face to face with. We believe the answer is no.”
“Glued” to the mobile phone
One of the most curious findings is that Chileans have a high tendency to use their mobile phones in all aspects of daily life, from bed to bathroom.
Thirty-nine per cent of Chileans have been warned by their partners not to use their mobile phones, and men are the most likely to have been warned. In terms of places, 69% of Chileans use their mobile phones in the bathroom on a daily basis, while 42% do so while eating. 39% are not afraid to use it to check Facebook messages, Whatsapp or SMS during a mass or funeral, and “only” 22% use it during a medical or psychological appointment.
Another striking data point is that almost 90% of Chileans use their mobile phones in bed before going to sleep, and 76% before getting up in the morning. An addiction that also affects intimate situations, as 45% of Chileans check their phones after sex to see if they have received any messages.
Nomophobia can also ruin our professional future: 34% of respondents say they regularly use the phone in work meetings or in the classroom, a figure that rises to 49% if it is done occasionally. And in extreme cases, 7% say they have used it during a job interview, with men more likely to engage in this practice.
Methodology of the study
To carry out this research, 497 people were interviewed online during the month of January: men and women aged between 15 and 45, from all economic backgrounds, living in Santiago and owning a smartphone. The sample is representative of an estimated 56% of the national population.
Forty-eight per cent were male and 52 per cent were female. The ABC1 socio-economic sector was represented by 17%, the C2 sector by 29%, the C3 sector by 29% and the D sector by 25%. Thirty-five per cent of the participants were aged between 15 and 24 years, 34% between 25 and 34 years and 30% between 35 and 45 years.
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