Through an advertising campaign and an action with influencers, the technology and telecommunications company seeks to promote the conscious use of mobile devices.

To make visible the problems related to the excessive use of technology and social networks, Entel launched an advertising campaign in which it seeks to revalue human relationships ‘face to face’, especially during the end of the year, taking as an example the dependence on electronic devices. To this end, this Monday, December 25, 11 influencers defied traditional content and took their accounts ‘to black’ throughout the day, aligned with such a message.

“At Entel we live to bring closer the infinite possibilities that technology gives and thus responsibly transform society. We are convinced that technology is a contribution to people’s lives, as is sharing in person with our loved ones. That is why our invitation is to find the balance that allows us to enjoy technology and the irreplaceable human connection in a healthy way”, said Romina Galatzan, Entel’s Marketing Manager.

In this opportunity, digital content creators Karen Vejarano (@karenpaolamusic), Vesta Lugg (@vestalugg), Eduardo Castillo (@noestoycreici) and Trinidad Cerda (@trinicerdabaeza), among others, teamed up with Entel to draw attention with publications related to turning off content and thus reflect on the effects that hyperconnectivity has on people.

Currently, a large number of consumers, both in Chile and around the world, have chosen to reduce notifications on their phones, delete unused applications and even limit the time spent browsing on their devices, so that digital disconnection makes sense when balancing the consumption of digital information.

For more information on good practices in the use of the Internet and new technologies, visit Ciudadano Digital (in English “Digital Citizen”).