Integrating all the services of an e-commerce, positioning itself well in the digital world and keeping all channels integrated with each other, is what is called Full Commerce, the evolution of traditional online sales. And this is the concept and aspiration to which entrepreneurs and companies should aim to maintain and grow their results in a context of accelerated digitization.
According to Entel’s Senior Cloud Market Analyst, Esteban Mercado, this concept is key for those who are just starting their business and for those who are beginning the digital transition. “Customers today are more emotionally oriented when consuming, have a high degree of social and environmental awareness, are looking for immediacy to solve needs and seek the customization of products and services. In addition, they have lost loyalty to brands and, above all, they are more hyperconnected than ever”, he says.
According to data from the market consulting firm Americas Market Intelligence (AMI), eCommerce transactions in Chile will grow by 28% by 2024, and the items that have grown the most in this area in the last year are food, technology and clothing. However, many businesses have not yet started on the road to digitalization and, from Entel’s perspective, it is important to ask the following questions: How do I understand what digital level I am at? How do I choose the technological tools? How do I agree on these services? and How do I pay for these services?
Implementing an eCommerce today is easy, there are many platforms and providers and as a consequence of the pandemic that forced to digitize many processes, there are options. However, according to Mercado, “if you don’t dedicate the necessary time to take advantage of the tools, they are not going to sell by themselves. It is very important that there is a previous diagnostic work to detect what I really want to sell, how I put it on the page, what products I want to strengthen my catalog and how I enhance them. That takes time”.
There are several stages, but at the beginning, it is not necessary to have such a complex platform and the keys are to have a shopping cart with integrated payment methods, tools that allow the generation of electronic invoices (within the same platform) and also delivery.
“The next step, after having ‘oiled’ the purchase process, is to improve the customer experience. Understanding them, getting to know them, knowing what hurts them, what they need, what they value most and, based on that, improving the customer’s entire pre-sales and post-sales process. In this context, it is very important to build loyalty and retain them, to know who they are and, for example, how many times they have bought from me. In this way we can generate a business strategy that allows us not only to grow in clientele, but also to retain and increase the ticket value of each purchase”.
To solve all these questions, Entel has a “profiler” on the page entel.cl/digitalizados, where entrepreneurs can answer questions to know exactly what stage of digitalization their business is in. In addition, on the same platform they will find courses, webinar downloads, ebooks, infographics and information to know how they can digitize and improve internal processes and business management, decide what to do with their eCommerce and try, especially on the eve of the next cyberday, to integrate the tools to be a Full Commerce according to the current times.
25 May, 2022
Integrating all the services of an e-commerce, positioning itself well in the digital world and keeping all channels integrated with each other, is what is called Full Commerce, the evolution of traditional online sales. And this is the concept and aspiration to which entrepreneurs and companies should aim to maintain and grow their results in a context of accelerated digitization.
According to Entel’s Senior Cloud Market Analyst, Esteban Mercado, this concept is key for those who are just starting their business and for those who are beginning the digital transition. “Customers today are more emotionally oriented when consuming, have a high degree of social and environmental awareness, are looking for immediacy to solve needs and seek the customization of products and services. In addition, they have lost loyalty to brands and, above all, they are more hyperconnected than ever”, he says.
According to data from the market consulting firm Americas Market Intelligence (AMI), eCommerce transactions in Chile will grow by 28% by 2024, and the items that have grown the most in this area in the last year are food, technology and clothing. However, many businesses have not yet started on the road to digitalization and, from Entel’s perspective, it is important to ask the following questions: How do I understand what digital level I am at? How do I choose the technological tools? How do I agree on these services? and How do I pay for these services?
Implementing an eCommerce today is easy, there are many platforms and providers and as a consequence of the pandemic that forced to digitize many processes, there are options. However, according to Mercado, “if you don’t dedicate the necessary time to take advantage of the tools, they are not going to sell by themselves. It is very important that there is a previous diagnostic work to detect what I really want to sell, how I put it on the page, what products I want to strengthen my catalog and how I enhance them. That takes time”.
There are several stages, but at the beginning, it is not necessary to have such a complex platform and the keys are to have a shopping cart with integrated payment methods, tools that allow the generation of electronic invoices (within the same platform) and also delivery.
“The next step, after having ‘oiled’ the purchase process, is to improve the customer experience. Understanding them, getting to know them, knowing what hurts them, what they need, what they value most and, based on that, improving the customer’s entire pre-sales and post-sales process. In this context, it is very important to build loyalty and retain them, to know who they are and, for example, how many times they have bought from me. In this way we can generate a business strategy that allows us not only to grow in clientele, but also to retain and increase the ticket value of each purchase”.
To solve all these questions, Entel has a “profiler” on the page entel.cl/digitalizados, where entrepreneurs can answer questions to know exactly what stage of digitalization their business is in. In addition, on the same platform they will find courses, webinar downloads, ebooks, infographics and information to know how they can digitize and improve internal processes and business management, decide what to do with their eCommerce and try, especially on the eve of the next cyberday, to integrate the tools to be a Full Commerce according to the current times.
Integrating all the services of an e-commerce, positioning itself well in the digital world and keeping all channels integrated with each other, is what is called Full Commerce, the evolution of traditional online sales. And this is the concept and aspiration to which entrepreneurs and companies should aim to maintain and grow their results in a context of accelerated digitization.
According to Entel’s Senior Cloud Market Analyst, Esteban Mercado, this concept is key for those who are just starting their business and for those who are beginning the digital transition. “Customers today are more emotionally oriented when consuming, have a high degree of social and environmental awareness, are looking for immediacy to solve needs and seek the customization of products and services. In addition, they have lost loyalty to brands and, above all, they are more hyperconnected than ever”, he says.
According to data from the market consulting firm Americas Market Intelligence (AMI), eCommerce transactions in Chile will grow by 28% by 2024, and the items that have grown the most in this area in the last year are food, technology and clothing. However, many businesses have not yet started on the road to digitalization and, from Entel’s perspective, it is important to ask the following questions: How do I understand what digital level I am at? How do I choose the technological tools? How do I agree on these services? and How do I pay for these services?
Implementing an eCommerce today is easy, there are many platforms and providers and as a consequence of the pandemic that forced to digitize many processes, there are options. However, according to Mercado, “if you don’t dedicate the necessary time to take advantage of the tools, they are not going to sell by themselves. It is very important that there is a previous diagnostic work to detect what I really want to sell, how I put it on the page, what products I want to strengthen my catalog and how I enhance them. That takes time”.
There are several stages, but at the beginning, it is not necessary to have such a complex platform and the keys are to have a shopping cart with integrated payment methods, tools that allow the generation of electronic invoices (within the same platform) and also delivery.
“The next step, after having ‘oiled’ the purchase process, is to improve the customer experience. Understanding them, getting to know them, knowing what hurts them, what they need, what they value most and, based on that, improving the customer’s entire pre-sales and post-sales process. In this context, it is very important to build loyalty and retain them, to know who they are and, for example, how many times they have bought from me. In this way we can generate a business strategy that allows us not only to grow in clientele, but also to retain and increase the ticket value of each purchase”.
To solve all these questions, Entel has a “profiler” on the page entel.cl/digitalizados, where entrepreneurs can answer questions to know exactly what stage of digitalization their business is in. In addition, on the same platform they will find courses, webinar downloads, ebooks, infographics and information to know how they can digitize and improve internal processes and business management, decide what to do with their eCommerce and try, especially on the eve of the next cyberday, to integrate the tools to be a Full Commerce according to the current times.